Tom Pupavac

I’m a multi-disciplinary creative specialising in creative direction, content, and brand storytelling across sport and culture-driven environments.

Most recently, I led creative for the University of Louisville men’s basketball program in the United States, operating within a nationally recognised, high-performance brand. My role focused on shaping how the brand showed up across campaigns, social, and live environments, delivering high-impact content at scale.

With a background spanning video, photography, and design, I bring an end-to-end approach to creative that combines concept, production, and execution to build cohesive content systems rather than one-off assets.

As a former Division I athlete, I bring a performance-driven mindset to my work, with a strong focus on discipline, consistency, and operating under pressure. I’m particularly interested in building culture-led brands through creative that connects with audiences and drives real engagement.

Capabilities:

Creative Direction & Campaigns
Campaign development, brand storytelling, visual direction, integrated content

Content Production
End-to-end video production, cinematography, lighting, multi-platform execution

Post-Production
Editing, colour grading, pacing, narrative construction

Social & Digital
Short-form content strategy, Instagram & TikTok optimisation, audience engagement

Leadership & Operations
Creative leadership, shoot direction, workflow and project management

Tools
Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom), Davinci Resolve, professional camera systems